Pagani Caffe

Pagani Caffè – Brand Identity Design Client: Pagani Caffè Location: Italy Role: Graphic Designer Overview: Pagani Caffè is a premium coffee brand rooted in Italian tradition, blending heritage with a contemporary coffee culture. I was tasked with creating a full brand identity that would communicate the essence of the brand: refined, warm, and authentically Italian. What I did: Designed a custom logo that evokes a sense of tradition and elegance, while staying modern and minimal Developed a timeless color palette inspired by espresso tones and classic Italian interiors Chose and refined typography that reflects the sophistication and warmth of the brand Created packaging concepts and branded collateral for both retail and café environments Built a cohesive visual language that works across digital and print, ensuring consistency and recognizability